Hate the Player, Not the Game: Living with LinkedIn Bugs

“I hate LinkedIn.” “Facebook doesn’t work.” “Twitter is noisy and hard to use.” If you’re using social media for business or professional purposes, it’s likely that you’ve muttered one of those phrases at some point. And, all of those things are true, at least to some degree, but our personal experience doesn’t change the importance Continue reading


 

Microsoft’s Acquisition of LinkedIn: What Does the Future Hold?

On June 13, 2016, Microsoft announced plans to buy LinkedIn for the paltry price of $26.2 billion. All kidding aside, it’s Microsoft’s most expensive acquisition ever, dwarfing the $9.2 billion it paid for Skype and Yammer in 2011. It looks as though Microsoft is hoping to integrate more effectively into the social landscape, with a Continue reading


 

Don’t be the Mob: Build IT Sales Through Relationships

If you’ve ever seen the 1931 monster movie Frankenstein, you probably remember the famous scene at the end in which the monster is trapped in a tower. Down below is an angry mob of villagers with torches and pitchforks, hoping to drive the monster out so they can get to him. Now let’s transpose this Continue reading